A four-month, high-touch, concierge-level coaching program built on relentless accountability — daily access, mandatory daily check-ins, and weekly private coaching calls with me, guiding you to build the habits and routines that take your life to the next level. Not another 30-day stay.
This isn't just recovery coaching — it's life coaching too. We get rid of the destructive habits, build routines that actually work for your life, and turn "staying sober" into "thriving," not just surviving.
For high-achieving people who are done with the relapse cycle and want a program built around real accountability — not another 30-day stay, not a group session, not a checklist. For someone who wants a proven system paired with one of the best coaches in the industry.
Explore the program →Coming out of a treatment center, rehab, or any other program? This is the next level — real daily accountability that takes your recovery, and your life, further than treatment alone can. This is where I guide you to build a new life you don't want to escape from.
See how it works →If you're here because someone you love is struggling, you're not alone — and reaching out doesn't obligate anyone to anything. Every conversation starts confidentially, with you.
Learn how it works →“We don’t just treat the addiction. We build a person who never needs to numb themselves with drugs or alcohol again.”— The Program Philosophy
I served with the 101st Airborne Division in Iraq, came home with PTSD I didn't have the tools for, and spent 15 years in South Florida nightlife using alcohol and drugs to cope. What changed wasn't a single moment — it was rebuilding, piece by piece.
I built this method from that experience, and refined it into a real, repeatable system — recovery coaching and life coaching combined. It's helped hundreds of men and women find lasting sobriety.
Read the full story →Not a textbook. Not a certification alone. Fifteen years lived, then rebuilt.
I served in the U.S. Army with the 101st Airborne Division, deploying to Iraq in 2003–2004. Like a lot of guys who came home from that war, I brought more back with me than I realized — undiagnosed PTSD I didn't have the tools to deal with.
I landed in South Florida and found my way into the nightlife scene, eventually spending 15 years working as a DJ. It was the perfect place to disappear. For over a decade, I used alcohol and drugs to manage what the war left behind, and what started as a way to cope became a 15-year cycle I couldn't see my way out of.
What changed wasn't a single moment — it was rebuilding, piece by piece: a new identity, new habits, a new relationship with my own mind and body, and a decision that I was done being someone who needed to escape his own life.
Today I run a private coaching practice built on everything I wish someone had offered me. I've built a method that's helped hundreds of men and women find lasting sobriety — drawn from my own struggle and recovery, refined into a real, repeatable system. It's recovery coaching and life coaching combined — because staying sober and building a life you're actually proud of go hand in hand.
This work is personal to me. I'm not coaching from a textbook — I'm coaching from the other side of it.
That's why daily accountability is at the center of everything I do. You'll hear from me directly every single day, and if something comes up outside of a scheduled call, I'm one phone call or text away — 24/7. I'm here every step of the way, not just during business hours.
“I know this journey from both sides — as someone who lived it, and as a certified recovery coach.”
One-on-one. Fully private. Recovery coaching and life coaching combined — built around one outcome: you never go back.
Real fitness and nutrition protocols, plus learning to regulate your nervous system. Not only will you have the tools and skills to stay sober and thrive — we'll get you in the best shape and healthiest you've ever been.
Daily structure built to work with your recovery, replacing destructive habits with productive ones.
Relentless accountability — private one-on-one counseling and recovery coaching calls weekly, daily mandatory check-ins, and accountability screenings. Real oversight, every day.
Relentless self-development — real goals, daily progress, a genuine sense of direction. We find your newfound purpose.
Get grounded, build the daily structure, and set the foundation for everything that follows. Prepare to create your new identity.
Replace destructive habits with productive routines across body, mind, and daily life.
Deepen the mindset and purpose work — becoming someone who doesn't need to escape. Regain confidence.
Relapse-proofing and a long-term framework you carry with you after the program ends.
A routine that supports sobriety instead of undermining it — you've built habits that you can use for a lifetime.
Real strategies for triggers, cravings, and high-stress moments.
Confidence and self-respect that isn't dependent on substances.
Direction and genuine happiness, not just the absence of using.
A completely upgraded physical self — real self-love, feeling better in your own skin, and the confidence that comes with it.
If you're here because someone you love is struggling, you're not alone — and reaching out doesn't obligate anyone to anything.
Every conversation starts confidentially, with you — not with your loved one. We'll talk through the situation, what you're seeing, and what options actually make sense before anyone else is contacted.
Your privacy and theirs are both protected throughout. Nothing moves forward without you being fully informed of what happens next.
Lasting sobriety comes from rebuilding the whole person — not willpower alone. When body, routine, accountability, and purpose all work together, staying sober stops being a daily fight and starts being who you are. The full breakdown of the Four Pillars is on the Home page — this page is where the philosophy behind them lives.
I'm feeling very strong in my sobriety. This program truly saved my life, and I will forever be grateful.
— Paige C.Today I celebrate 30 days free from cocaine and alcohol. You provided the tools, and I picked them up and used them.
— Angie L.I woke up this morning four weeks clean. I don't think you'll ever truly know the magnitude of what you've done for my life.
— Craig S.Last night I faced it head-on at a restaurant we normally order drinks at, drinking ice water through the whole meal.
— Jeff M.Coach J.R. motivated me when I needed it most. This program gave me the exact structure, mindset, and accountability I needed to completely shift my life.
— Jimmy ThornsberryCoach JR doesn't just teach you how to get fit — he helps you rebuild yourself from the inside out. The structure and daily discipline gave me the strength to remain clear-headed and focused when I needed it most.
— Michael MusgraveWhen I reached out, J.R. gave me tools right away to help me get sober. He goes above and beyond every day to make sure I'm showing up and staying consistent. It changed my mindset, my physical appearance, and my overall life.
— Connor AllenThe structure has helped me stay on track with my physical, mental, and spiritual health, and there's always someone there to celebrate wins with me and encourage me when I'm feeling shaky.
— Candace DelmoreThis program is the absolute truth. Coach JR built something that, when followed, will truly turn you into the best version of yourself inside and out. I've spent more days sober while working with JR than with anything else I've tried.
— Robyn HallidayJR has been a great motivator — no BS, like a best friend in your corner. At one point he didn't give up on me when I gave up on myself. I highly recommend JR as a coach.
— Phyllis RichardsonThis program has been phenomenal and has definitely helped me grow into a better, more confident, healthier and happier version of myself. Coach JR built this program around sobriety, fitness, and overall self-care and growth.
— Jeremy DuffeyCoach JR is truly an amazing, positive, supportive, down to earth person. The support and accountability is huge, and the approach to dealing with sobriety is powerful.
— ChanceThis is private, one-on-one coaching — not clinical treatment. It's built for people who've already been through treatment and want a higher, more personal level of ongoing accountability, or who need something more intensive than a weekly session.
Completely. This program is built around discretion from the ground up — no group cohort, no shared community, no public presence tied to your name.
We address it directly and adjust the plan together. This is exactly what the daily accountability structure is designed for — catching it early and getting back on track.
You reach out. I'm available by phone or message 24/7 — not just during our weekly call or business hours. If a hard moment hits at 9pm on a Tuesday, you're not waiting until the next check-in. I'm here every step of the way.
Yes — I connect clients to the right additional care when needed and help coordinate with anyone already involved in your treatment, rather than working in isolation.
Breathalyzer and drug screenings tailored to your situation — for some clients that means daily breathalyzer checks, especially early on if alcohol has been the primary issue; for others it's routine and unannounced. Delivered via a connected device or mailed kits with video-verified results, wherever you're located.
We start with a confidential conversation with you first. Nothing moves forward with your loved one without you being fully informed of what happens next.
No — if acute medical care is needed, that comes first. This program is the ongoing coaching and accountability layer that supports lasting sobriety after that.
If it's a fit, you'll hear from me directly within 24 hours.
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