Private, concierge-level coaching for people rebuilding after addiction — recovery, fitness, and life coaching combined. Whether we work together digitally or in person, you get relentless daily accountability and direct access to me, personally.
This isn't just recovery coaching — it's fitness and life coaching too. We replace old patterns with routines that actually work for your life, and turn "staying sober" into "thriving," not just surviving.
For people who've experienced multiple returns to use and want a program built around structured daily accountability — not another 30-day stay, not a group session, not a checklist. For someone looking to work alongside a coach with lived experience.
Explore the program →Coming out of a treatment center, rehab, or any other program? This is the next level — real daily accountability that takes your recovery, and your life, further than treatment alone can. This is where I guide you to build a new life you don't want to escape from.
See how it works →If you're here because someone you love is struggling, you're not alone — and reaching out doesn't obligate anyone to anything. Every conversation starts confidentially, with you.
Learn how it works →A four-month private, concierge-level coaching program — then month-to-month for as long as you want to keep building. Daily accountability checks, direct access between sessions, and one-on-one recovery coaching sessions, wherever you're located in the country.
Explore the program →For clients who want me physically present — one-on-one in-person sessions, or sober companion support for travel, events, transitions out of treatment, or other high-risk situations. Availability and location-based, arranged individually.
Inquire directly →“We don’t just treat the addiction. We build a person who never needs to numb themselves with drugs or alcohol again.”— The Program Philosophy
I served with the 101st Airborne Division in Iraq, came home with PTSD I didn't have the tools for, and spent 15 years in South Florida nightlife using alcohol and drugs to cope. What changed wasn't a single moment — it was rebuilding, piece by piece.
I built this method from that experience, and refined it into a real, repeatable system — recovery coaching and life coaching combined. It's helped hundreds of men and women find lasting sobriety.
Read the full story →Coaching grounded in lived experience.
I served in the U.S. Army with the 101st Airborne Division, deploying to Iraq in 2003–2004. Like a lot of guys who came home from that war, I brought more back with me than I realized — undiagnosed PTSD I didn't have the tools to deal with.
I landed in South Florida and found my way into the nightlife scene, eventually spending 15 years working as a DJ. It was the perfect place to disappear. For over a decade, I used alcohol and drugs to manage what the war left behind, and what started as a way to cope became a 15-year cycle I couldn't see my way out of.
What changed wasn't a single moment — it was rebuilding, piece by piece: a new identity, new habits, a new relationship with my own mind and body, and a decision that I was done being someone who needed to escape his own life.
Today I run a private coaching practice built on everything I wish someone had offered me. I've built a method that's helped hundreds of men and women find lasting sobriety — drawn from my own struggle and recovery, refined into a real, repeatable system. It's recovery coaching and life coaching combined — because staying sober and building a life you're actually proud of go hand in hand.
This work is personal to me. I'm coaching from lived experience.
That's why consistent daily connection is at the center of everything I do. You'll hear from me directly, and if something comes up between scheduled calls, I'm a phone call or text away. I'm here every step of the way.
“I know this journey from both sides — as someone who lived it, and as a certified recovery coach.”
One-on-one. Fully private. Recovery, fitness, and life coaching combined — built around one outcome: you never go back. Four months to build the foundation, then month-to-month for as long as you want to keep growing.
Personalized fitness, nutrition, and nervous-system regulation. Build strength, restore energy, and create physical routines that support your recovery and long-term wellness.
Create daily structure that supports your recovery, replacing old patterns with new, healthier routines that build consistency and momentum.
Private one-on-one recovery coaching sessions weekly, daily accountability checks, and monitoring when needed. Real support, every day.
Turn growth into action. Set meaningful goals, build momentum, and create a sense of direction and purpose that extends beyond recovery.
Get grounded, build the daily structure, and set the foundation for everything that follows. Prepare to create your new identity.
Replace old patterns with healthier routines across body, mind, and daily life.
Deepen the mindset and purpose work — becoming someone who doesn’t need to escape. Regain confidence.
Freedom from relying on substances, greater stability, stronger routines, and a new identity you carry forward.
A routine that supports sobriety instead of undermining it — you've built habits that you can use for a lifetime.
Real strategies for triggers, cravings, and high-stress situations.
Confidence and self-respect that isn't dependent on substances.
Direction and genuine happiness, not just the absence of using.
A completely upgraded physical self — real self-love, feeling better in your own skin, and the confidence that comes with it.
If you're here because someone you love is struggling, you're not alone — and reaching out doesn't obligate anyone to anything.
Every conversation starts confidentially, with you — not with your loved one. We'll talk through the situation, what you're seeing, and what options actually make sense before anyone else is contacted.
Your privacy and theirs are both protected throughout. Nothing moves forward without you being fully informed of what happens next.
Most people try to quit as the person they already are. That’s the hardest possible version of this, because that person still wants to use. The real work isn’t white-knuckling your way through cravings — it’s becoming someone who doesn’t want to escape in the first place.
That’s what we build together. A new identity, constructed deliberately out of daily habits, routines, standards, and the way you talk to yourself. Not a person who is fighting their addiction every day, but a person for whom drugs and alcohol simply no longer fit the life they’ve built.
This is also why we dig deep into fitness and nutrition. They aren’t a side benefit here — they’re part of the method. When your body is strong, fed, and regulated, your sleep improves, your mood levels out, your nervous system settles, and your confidence comes back. When your body is aligned, your mind follows.
You start proving to yourself, every single day, that you can do hard things and keep your word. That’s what rebuilds self-respect. And self-respect is what makes sobriety stop feeling like something you’re losing, and start feeling like something you’ve earned.
Real messages and verified Google reviews from the people I’ve worked with.
I'm feeling very strong in my sobriety. This program truly saved my life, and I will forever be grateful.
— Paige C.Today I celebrate 30 days free from cocaine and alcohol. You provided the tools, and I picked them up and used them.
— Angie L.I woke up this morning four weeks clean. I don't think you'll ever truly know the magnitude of what you've done for my life.
— Craig S.Last night I faced it head-on at a restaurant we normally order drinks at, drinking ice water through the whole meal.
— Jeff M.Coach J.R. motivated me when I needed it most. This program gave me the exact structure, mindset, and accountability I needed to completely shift my life.
— Jimmy ThornsberryCoach JR doesn't just teach you how to get fit — he helps you rebuild yourself from the inside out. The structure and daily discipline gave me the strength to remain clear-headed and focused when I needed it most.
— Michael MusgraveWhen I reached out, J.R. gave me tools right away to help me get sober. He goes above and beyond every day to make sure I'm showing up and staying consistent. It changed my mindset, my physical appearance, and my overall life.
— Connor AllenThe structure has helped me stay on track with my physical, mental, and spiritual health, and there's always someone there to celebrate wins with me and encourage me when I'm feeling shaky.
— Candace DelmoreThis program is the absolute truth. Coach JR built something that, when followed, will truly turn you into the best version of yourself inside and out. I've spent more days sober while working with JR than with anything else I've tried.
— Robyn HallidayJR has been a great motivator — no BS, like a best friend in your corner. At one point he didn't give up on me when I gave up on myself. I highly recommend JR as a coach.
— Phyllis RichardsonThis program has been phenomenal and has definitely helped me grow into a better, more confident, healthier and happier version of myself. Coach JR built this program around sobriety, fitness, and overall self-care and growth.
— Jeremy DuffeyCoach JR is truly an amazing, positive, supportive, down to earth person. The support and accountability is huge, and the approach to dealing with sobriety is powerful.
— Chance HinnantNo. Most clients work with me through the virtual program described throughout this site, but I also offer in-person, one-on-one sessions and sober companion/transport support for clients who need me physically present — transportation to meetings and appointments, home safety assessments, travel, events, transitions out of treatment, or other hands-on recovery support. Availability is location-based and arranged individually.
This is private, one-on-one coaching — not clinical treatment. It's built for people who've already been through treatment and want a higher, more personal level of ongoing accountability, or who need something more intensive than a weekly session.
Completely. This program is private and confidential by design — no group cohort, no shared community, no public presence tied to your name.
We address it directly and adjust the plan together. This is exactly what the daily accountability structure is designed for — catching it early and getting back on track.
You reach out. I'm available by phone or message between our scheduled calls — you're not waiting until the next check-in when a hard moment hits. I'll always let you know my availability up front, so you know exactly what to expect.
Yes — I connect clients to the right additional care when needed and help coordinate with anyone already involved in your treatment, rather than working in isolation.
Breathalyzer and drug screenings tailored to your situation — for some clients that means daily breathalyzer checks, especially early on if alcohol has been the primary issue; for others it's routine and unannounced. Delivered via a connected device or mailed kits with video-verified results, wherever you're located.
We start with a confidential conversation with you first. Nothing moves forward with your loved one without you being fully informed of what happens next.
No — if acute medical care is needed, that comes first. This program is the ongoing coaching and accountability layer that supports lasting sobriety after that.
Every message comes straight to me. If it's a fit, you'll hear back from me directly.
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Coming SoonA limited amount of clients to make sure you get the attention you deserve. Spots are limited. Completely confidential — for you, or for someone you love.
Conversations on recovery, rebuilding, and what actually works.
